Tyler Jennings joins Genesis Block as VP, Private Banking & Partnerships
We are honored to welcome Tyler Jennings to the Genesis Block family as VP, Private Banking & Partnerships. Tyler joins us from Casambi, bringing over 15 years of experience in business development, partnerships, product marketing, and scaling operations.
His core focus is developing our investment product, private banking services for sophisticated investor clients, and building relationships with institutional partners.
When we first met, Tyler was actually looking for a Crypto + Fiat banking solution like Genesis Block himself — he loved the team and the product so much that he ended up coming on board.
“I joined Genesis Block for two reasons. First, I believe in the product. We’re on the frontier of crypto and DeFi product technology and I have a personal desire to become a builder in the industry.
Second, I believe in Genesis Block’s social impact mission. We don’t just give lip service. We put dollars where we say we will. What startup do you know that has a VP of Impact?”
As an investor, Tyler had participated as a limited partner in real estate and private equity deals, and was looking for something better from a liquidity/ risk/ return mix perspective. The product we are introducing is the fulfillment of that aspiration. Today, we’re excited to share more details behind the launch of Growth account — our flagship earning product, driven by Tyler and his team.
How it all started
Back in April 2021, we were starting to get a lot of inbound interest about our app and banking product. Despite amazing returns and a uniquely simple user experience, the deposit limits made it difficult for some of our clients to fully commit to Genesis Block.
We decided to run a pilot program so those ready to invest more with Genesis Block could do so properly. The promise was simple: we create an advanced DeFi investment strategy — designed to protect users from crypto volatility — and allow our customers to diversify their portfolios, without speculating on price or crypto assets.
In five months we successfully launched the program through word of mouth and onboarded hundreds of clients. We’re grateful for their insights, time, and trust. And we didn’t disappoint: our early investors earned 15% on their portfolios, while the crypto market was down 50%.
Vision behind the Growth account
We brought on Tyler to lead this effort, hire a great client service team, and productize this offering to make it accessible to more customers.
With Tyler’s expertise, we’ll be developing this pilot program into a full-blown account in the app - now known as the Growth account - complimented by a private banking experience designed for the DeFi banking generation.
We envision all our customers having access to the Genesis Block Cash, Seed, and Growth accounts in the near future. That way, they can use Genesis Block as their main (and only!) bank, where they will access an FDIC-insured Cash account, spend, make deposits and transfers, and earn on their fiat and crypto assets in the Genesis Block Seed or Growth Account.
Tyler’s been busy building relationships with clients and partners from day one — you can hear directly from him on the Futurefolio podcast, hosted by the Coinbase team.
How to get involved as a client / partner / investor
If you’re interested in joining our private banking program, email the team at privatebanking@genesisblock.com to get started, and check out this one-pager for more info.
If you are a private wealth manager, represent a hedge fund, or another capital allocator, feel free to get in touch with Tyler directly at tyler@genesisblock.com.
